
Climatree is a sustainability communication initiative founded by Yuliya Hancharova in Germany.
Climatree helps ethical brands build trust through multilingual sustainability-focused UGC and helps NGOs engage communities through practical climate workshops and educational materials.
We all agree on that. But as long as we keep pointing fingers at governments, companies, or “someone else,” not much will change.
Change starts with us — right where we are, with what we can do today.
We already know the way — we lack the trust and companionship to walk it.
We already have the knowledge and skills to live more sustainably.
What’s missing is the belief that our actions truly make a difference, and the support of someone to walk alongside us, inspire us, and help turn what we know into action.
To bridge this gap and bring existing solutions to organisations and the public, I started the Climatree Initiative.


Promote genuine climate-friendly solutions and build trust in the era of greenwashing
„The Joy of Not Being Sold Anything“ by Banksy, photographed by Gürsu Altunkaya