UGC for sustainable feminine-care brands
Focus:
Creating clear, relatable product stories for sustainable feminine-care and self-care brands.
Content focus:
Product education, real-life demonstrations and relatable self-care stories.
About me:
I’m a Germany-based UGC creator, model, and sustainability advocate with a background in ESG and Climate Tech marketing. I am inspired to empower women to build healthier, more mindful routines that care for both their well-being and the planet.
Formula:
Sustainability communication
+ 14 years on camera
+ Marketing background
= relatable UGC that builds trust with eco-conscious women.
CONSCIOUS STORYTELLING –
Why, What, How
Ethical and sustainable brands need a different approach to UGC.
Today, consumers buy into values, trust, and the story behind a brand. Eco-conscious consumers go further. They evaluate sustainability claims and a brand’s actions.
Why?
Because they are increasingly overwhelmed by responsibility and guilt1.
What to do?
Shift the focus from guilt to confidence.
“You are making a better choice”
How?
Real stories, community experiences, and social proof help consumers feel connected and reduce uncertainty2 → Relatable UGC. The strongest approach combines storytelling, education – making complex ideas simple – and proof.
Ethical brands grow through trust, not pressure.
They build long-term relationships by communicating authentically and naturally 3.
If you want UGC that feels organic, credible, and aligned with your values while respecting the “Empowering Consumers for the Green Transition” rules and advertising regulations, let’s collaborate.
UGC Portfolio
Feminine Care / Skin Care / Body Care / Healthy Lifestyle
CAMERA-SHOT CONTENT
Ad Style
High-end Look & Feel
Self-initiated concept work
@by_yuliya.h
PHONE-SHOT CONTENT
Organic Style
Real & Relatable
Concept Driven
Period-disc: product education
Audience: Women considering a period disc for the first time
Objective: Explain the product in a calm and approachable way
Format: Under 60 sec vertical product showcasing video
My role: Concept, script, filming, on-camera delivery, voice-over and edit
Intended use: Organic Instagram Reel or TikTok
Creative approach: Address one common concern, show the product clearly and close with a low-pressure information CTA
Period-underwear: natural on-body product integration
Audience: People who currently use period pads
Objective: Position the product as a comfortable option for everyday protection and peace of mind
Format: Under 60 sec vertical lifestyle video featuring natural, on-body product wear
My role: Concept, script, filming, on-camera delivery, voice-over and edit
Intended use: Organic Instagram Reel or TikTok
Creative approach: Challenge the assumption that period underwear is unattractive and uncomfortable.
Sun-protection: a lifestyle-led narrative
Audience: Women sceptical of conventional cosmetics
Objective: Showcase the products while naturally reinforcing the brand’s positioning within the non-toxic beauty category
Format: Under 60 sec vertical summer essentials video with natural product integration
My role: Concept, script, filming, on-camera delivery, voice-over and edit
Intended use: Organic Instagram Reel or TikTok
Creative approach: Open with a personal statement, use outdoor footage to build relatability and introduce sun protection through a low-pressure narrative.
At-home massage-tools: routine integration
Audience: Women who value and enjoy maintaining a self-care routine
Objective: Position the massage tools as essential stress-relief items that can enhance an existing self-care routine
Format: Under 60 sec vertical product-routine video with natural in-use demonstrations
My role: Concept, script, filming, on-camera delivery, voice-over and edit
Intended use: Organic Instagram Reel or TikTok
Creative approach: Present a relatable stress problem, then offer a simple solution: five minutes of massage added to an existing daily routine.
Best fit:
Sustainable feminine-care, skincare and body-care brands.
How do we work together?
→ Send your project details
Email your product, campaign goal, preferred channel, and deadline to yuliya@hancharova.com. I’ll respond within 24 hours.
→ Project alignment
We’ll confirm the deliverables, creative direction, usage rights, timeline, and quote by email or optional 15-minute call.
→ Product delivery
You send the product and any relevant brand guidelines or campaign materials.
→ Concept & brief
I develop the concept, hook, key messages, and creative brief for your approval.
→ Filming & editing
Once the concept is approved, I produce and edit the content.
→ Content delivery
You receive the finished content in the agreed format.
→ Revision
One revision round is included, depending on the selected package.
UGC Services, Packages & Licensing
*Click the arrows to expand each section.
UGC USAGE RIGHTS & CONTENT LICENSING
Organic usage is included; paid ads and extended licensing are available as tailored add-ons.
Every UGC package includes organic usage rights for your brand’s own channels.
Paid advertising, extended licensing, and additional usage rights are available as add-ons.
Share where the content will be used, and I’ll tailor the licensing to your campaign needs.
SERVICES
UGC Video Content / Organic Style
Creator-style content designed for:
Instagram Reels
TikTok-style vertical video
Other brand social channels
Formats include:
Product Storytelling, Voice-over Videos
Lifestyle content, UGC Photos
Talking-head Videos, How to Videos
Product Showcasing
Authentic Product Integration
Services upon request:
A/B or multi-hook testing
Additional revisions
Raw material
CONTENT STYLE
Conscious Brand Storytelling
Narrative-driven content focused on:
sustainability communication
conscious consumption
environmental awareness
educational / value-based messaging
My creative approach is rooted in slow living, authenticity, conscious consumption, nature-based aesthetics, human connection and real-life indoor or outdoor settings.
Production style: smartphone-based, natural, accessible and relatable.
COLLABORATION OPTIONS
Remote
Based in Neuss, Germany; available for remote product collaborations across Europe: Products shipped for content production.
PACKAGES
Pilot video — €120–€180
Pilot Video (€120–€180)
A low-commitment way to test one brief and one creative direction.
Includes:
- 1 vertical video (Under 60 sec)
- Edited, ready-to-publish delivery
- Voice-over and captions
- Natural, platform-native storytelling
- 1 revision round
- Organic usage rights for your brand’s own social media channels
Storytelling Package (€320–€450)
Three complementary videos for one product or content theme.
Includes:
- 3 vertical videos (Under 60 sec)
- Edited, ready-to-publish delivery
- Hook and CTA optimization
- Voice-over and captions
- A combination of talking-head and visual storytelling
- Natural, platform-native storytelling
- 1 revision round
- Supporting lifestyle photos
- Organic usage rights for your brand’s own social media channels
Conscious Brand Collaboration (Custom quote)
For long-term partnerships with purpose-driven brands.
May include:
- Creative concept development
- Educational storytelling
- Multilingual content (English • German • Italian • Russian)
- Product demonstrations
- Organic or paid usage licensing
- Monthly content creation
- Ambassador collaborations
Add-ons
| Additional video | €90 |
| Additional revision round | €40 |
| Additional hook variation | €30 |
| Paid advertising rights | From €80 per month |
| Exclusivity | Custom quote |
*All packages include organic usage rights for the client’s own social media channels.
Paid advertising, extended licensing, travel, special props and exclusivity are quoted separately. Final pricing may vary depending on the project’s complexity, production requirements and agreed deliverables.
The listed prices are package prices. For services taxable in Germany, no German VAT is charged pursuant to the small-business exemption under Section 19 of the German VAT Act (§ 19 UStG).
Cross-border services may be subject to different VAT treatment, including the reverse-charge procedure, depending on the client’s location and tax status.
LANGUAGES
RU / EN / DE / IT
English and Russian production, with German and Italian adaptation options.
Russian — native
English — professional
German — conversational
Italian — conversational
Options include:
✓ speaking on camera
✓ voiceover narration
✓ multilingual adaptation (subtitles)
✓ low-speech / visual storytelling formats
Creative Process Example
THE PROJECT
UGC concept and production for Paper High, featuring their personalised Gardening Tool Belt.
My role: Creative concept · Script · Filming · On-camera performance · Editing
THE CHALLENGE
The goal was to introduce the gardening tool belt as a thoughtful, personal gift while building awareness of Paper High’s values and the people who make their products.
THE TARGET AUDIENCE
Primary audience:
Women 25–45 looking for thoughtful gifts.
Mindset:
They value meaningful, personalised items and care about the values behind the products they buy.
THE CREATIVE CONCEPT
The Problem→
Finding a meaningful birthday gift for my partner.
Discovery of the brand→
Connecting his dream of spending more time gardening with Paper High’s personalised Gardening Tool Belt.
Product details →
Delivery, unboxing, and a closer look at the craftsmanship, personalisation, and product details.
Reaction →
Taking the gift on our birthday trip and capturing his genuine reaction.
Values and product in use
Showing the tool belt being used — turning the gift story into a real-life product experience.
From the outset, Yuliya demonstrated a genuine understanding of our company values, recognising the importance of Fair Trade, sustainability, and ethical practices that are central to everything we do
– Natasha Vane Percy, Digital PR Executive from Paper High
She presented a well-considered creative concept with a clear plan and strong reasoning behind her choice of setting and storytelling approach. What impressed us most was how naturally she connected our products with the values they represent. Her vision centred on thoughtful gifting and conscious living, aligning perfectly with the Paper High brand.
From the outset, Yuliya demonstrated a genuine understanding of our company values, recognising the importance of Fair Trade, sustainability, and ethical practices that are central to everything we do
– Natasha Vane Percy, Digital PR Executive from Paper High
She presented a well-considered creative concept with a clear plan and strong reasoning behind her choice of setting and storytelling approach. What impressed us most was how naturally she connected our products with the values they represent. Her vision centred on thoughtful gifting and conscious living, aligning perfectly with the Paper High brand.