SOCIAL MEDIA
Creative Portfolio
I turn complex topics into clear, engaging and visually strong stories.
Selected Experience
Platforms & collaborations
Selected social-media experience across LinkedIn and Instagram.
LinkedIn experience
18K followersApril 2025–June 2026
Instagram experience
8K followersFebruary 2024–January 2026
January 2020–August 2023
Some previously published posts are no longer publicly available.
Selected work
Content that performs
Examples spanning visual social content, video editing, Canva design, report design, landing pages and broader video production.
01
Highly visualised content
02
Entertaining and relatable content
03
Easy to read on the go
04
Complex content made simple
05
Ready-to-publish video editing
06
Video editing with captions
07
Advanced Canva design skills
08
Branded digital content and report design
09
Landing-page creation
10
Broader video-production skills
Brand reference → visuals produced by me
The source portfolio presents the existing brand direction beside examples of visual content created within that system.
Consistent communication across formats
Information made visual and easy to scan
Brand strategy
I developed a rebranding concept combining brand research, positioning, verbal identity and visual direction.
Brand & audience analysis
From research to positioning
I reviewed the existing brand, target audience, competitive strengths and customer needs to identify opportunities for a clearer and more consistent direction.
Verbal identity
A more human and consistent brand voice
Positioning
Centre of cleanliness
Values
Empathy · Care · Help · Trust
Tone of voice
Attentive · Caring · Sincere · Reliable
Visual identity
Translating the strategy into a visual system
Brand rollout
Turning the concept into communication
The concept extended across PR, advertising, digital channels, social media and the company website.
Design approach
Clear, engaging & platform-appropriate
I follow brand guidance and visual standards. These requirements shape decisions around typography, colour, layouts, imagery and information hierarchy. I do my best to keep each piece clear, engaging and platform-appropriate.
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