UGC for sustainable & ethical self-care brands

YULIYA – EN · RU · DE · IT

Focus:
Helping purpose-driven brands in feminine care, skincare and body care become the most visible, trusted, and preferred choice in their market.

Mission:
Empower women to build healthier, more mindful routines that care for both their well-being and the planet.

About me:
I’m a Germany-based UGC creator, model, and sustainability advocate with a background in ESG and Climate Tech marketing.

Formula:
Sustainability expertise
+ years of modeling
+ marketing know-how
= relatable UGC that builds trust with eco-conscious women.

Collaborate

UGC Portfolio

CONSCIOUS STORYTELLING –
Why, What, How

Ethical and sustainable brands need a different approach to UGC.

Today, consumers buy into values, trust, and the story behind a brand. Eco-conscious consumers go further. They evaluate sustainability claims and brand’s actions.

Why?
Because they are increasingly overwhelmed by responsibility and guilt¹.

What to do?
Shift the focus from Guilt to Confidence.
“You are making a better choice”

How?
Real stories, community experiences, and social proof help consumers feel connected and reduce uncertainty² → Relatable UGC. Best, combining Storytelling with Education (complex made simple) and Proof.

Ethical brands grow through trust, not pressure.

They build long-term relationships by communicating authentically and naturally (organic style)³.

If you want UGC that feels organic, credible, and aligned with your values while respecting the “Empowering Consumers for the Green Transition” rules and advertising regulations, let’s collaborate.

Let’s collaborate

*Click on triangles to expand

HOW DOES COLLABORATION WITH ME LOOK LIKE?

→Reach out mail to yuliya@hancharova.com
→ Discovery call
→ Concept & brief
→ Filming & editing
→ Delivery
→ Revision

WHO I WORK WITH
I collaborate with businesses aligned with conscious consumption, slow living and sustainable alternatives.

Examples include:

sustainable lifestyle brands
conscious wellness & wellbeing
ecological products
self-sufficiency & outdoor concepts
ethical startups
educational initiatives
regenerative / environmentally conscious businesses
mission-driven founders & personal brands

Not a fit
I do not collaborate with industries or brands that significantly contribute to environmental or social harm, including fast fashion, extractive industries, harmful corporate practices, or misaligned global consumer models.

SERVICES
UGC Video Content / Organic Style

Creator-style content designed for:

Instagram Reels
TikTok-style vertical video
Other brand social channels

Formats include:

Product Storytelling, Voice-over Videos
Lifestyle content, UGS Photos
Talking-head Videos, How to Videos
Product Showcasing
Authentic Product Integration
Travel, Vlogs

Services upon request:

Alternative hooks (e.g. One video – 3 hooks, ABC-testing)
Additional revisions
Raw material

CONTENT STYLE
Conscious Brand Storytelling

Narrative-driven content focused on:

sustainability communication
conscious consumption
environmental awareness
educational / value-based messaging

My creative approach is rooted in slow living, authenticity, conscious consumption, nature-based aesthetics, human connection,outdoor / real-life environments.

Production style: smartphone-based, natural, accessible and relatable.

UGC USAGE RIGHTS & CONTENT LICENSING

Every UGC package includes organic usage rights for your brand’s own channels.
Paid advertising, extended licensing, and additional usage rights are available as add-ons.
Share where the content will be used, and I’ll tailor the licensing to your campaign needs.

LANGUAGES
RU / EN / DE / IT

Russian — native
English — professional
German — conversational
Italian — conversational

One creator, four languages — launch across Europe without hiring four separate creators.

Options include:

✓ speaking on camera
✓ voiceover narration
✓ multilingual adaptation (subtitles)
✓ low-speech / visual storytelling formats

COLLABORATION OPTIONS
Remote

Remote Product Collaborations: Products shipped for content production.

PACKAGES
Trial Project €120 – €180

Starter (€120 – €180)
Perfect for first-time collaborations.

Includes:

1 vertical video (15–45 sec)
edited delivery
voiceover + captions
natural storytelling format (organic social media usage)
1 revision round
organic usage rights

Storytelling Package (€320–€450)
Best value for brands launching a campaign.

Includes:

3 vertical videos (15–45 sec)
edited delivery
hook + CTA optimization
voiceover + captions
talking-head + visual storytelling
natural storytelling format (organic social media usage)
1 revision round
supporting lifestyle photos

Conscious Brand Collaboration
For long-term partnerships with purpose-driven brands.

Can include:

Creative concept development
Educational storytelling
Multilingual content (English • German • Italian • Russian)
Product demonstrations
Paid or organic usage rights
Monthly content creation
Ambassador collaborations

Service	Price
One Extra video	€90
Additional revision	€40
Extra hook	€30
Paid advertising rights	Starting at €80/month
Exclusivity	Custom

*All packages include organic social media usage. Paid advertising, extended licensing, travel, props, and exclusivity are quoted separately. Pricing may vary depending on project complexity and deliverables.